2018 Ad Rates
A column inch is one inch high, and one column wide.
| Number of inches |
1-time contract: rate/inch |
3-time contract: rate/inch |
6-time contract: rate/inch |
12-time contract: rate/inch |
| Under 8” | $35.20 | $33.40 | $31.70 | $29.95 |
| 8”-15.99” | $33.40 | $31.70 | $29.95 | $28.25 |
| 16”-30.99” | $31.70 | $29.95 | $28.25 | $26.95 |
| over 31” | $29.95 | $28.25 | $26.95 | $25.70 |
| Full Page | $2170.35 | $2048.10 | $1953.90 | $1863.25 |
| 1/2 Page | $1085.65 | $1024.05 | $976.95 | $931.65 |
| 1/4 Page | $570.60 | $539.10 | $508.50 | $485.10 |
| 1/8 Page | $300.60 | $285.30 | $269.58 | $254.25 |
To earn above contract rates, total of advertising inches used in any issue must be as large as, or larger than, minimum size called for in your contract. Our advertising representative will be happy to help you design your ad for your Monitor advertising program.
Insert Rates
Minimum of 3,000 pieces required. Inserts may be zoned by carrier routes. Call for more information.
Click here for an exclusive offer on insert printing and distribution.
| Number of inserts |
1-time contract: cost per thousand |
3-time contract: cost per thousand |
6-time contract: cost per thousand |
12-time contract: cost per thousand |
| 3,000-6,000 | $80/thous. | $70/thous. | $65/thous. | $60/thous. |
| 6,001-9,999 | $75/thous. | $65/thous. | $60/thous. | $55/thous. |
| 10,000-20,000 | $70/thous. | $60/thous. | $55/thous. | $50/thous |
Insert Route Map
Call Denis Woulfe (651-917-4183) for Route Map zones.
Insert Printing
Rates for printing of inserts distributed through the Monitor are on a bid basis. Call for a quote.
Click here for an exclusive offer on insert printing and distribution.
Color Rates
$150 per color for spot color. Four-color is available on the back page of the Monitor for $300 and center spread for $250. Ask for quote.
Placement
Advertisers requesting special placement will be charged a 20% surcharge if placement can be met. Minimum order of a 10-inch ad.
Political Advertising
Regular advertising rates and contract discounts apply. Cash payment in advance of advertising required.
Classified Ad Rates
Monitor classifieds are $1 per word with a $10.00 minimum charge. Classifieds must be prepaid and received in the Monitor office by the publication deadline. Ask about discounts for 6 and 12 time insertions. Classifieds can be submitted via email (denis@deruyternelson.com) , fax (651-645-4780), or dropped off at the Monitor office.
Production Charges
Ad production is provided at no additional cost unless the Monitor must retain a graphic designer to create artwork or retain a photographer.
Contact Information
Denis Woulfe
651-917-4183
E-Mail: denis@deruyternelson.com
Mechanicals
• Photocomposition and web printing
• 300 dpi photos and line art is required for optimal quality
• Reproduction proofs, 85-line screen required
• Five columns wide (61.5 picas) by 16” tabloid
• Full page is 72.5 column inches (5 col. x 14.5”)
• Half page is 36.25 column inches
• Quarter page is 18 column inches
• Eighth page is 9 column inches
• Column widths
1 col: 11.5 picas (1.917 inches)
2 col: 24 picas (4 inches)
3 col: 36.5 picas (6.083 inches)
4 col: 49 picas (8.166 inches)
5 col: 61.5 picas (10.25 inches)
Multi-Newspaper Discount
If you run the same ad created for the Monitor in the Longfellow Nokomis Messenger, you will receive an additional discount of 20% off your Messenger ad.
Camera Ready Ads
• If providing a Photoshop, Tiff or JPEG File: set your resolution at “high” – no less than 300 dpi
• If providing an Illustrator File: all fonts must be outlined and images provided. Save file in editable eps format.
• If providing a Quark File: provide the file, fonts and any picture or illustration files.
• All Other Formats: please convert files to PDF format, high (press) resolution.
• Acrobat Files: setting should be “press” resolution.
Monitor Online Advertising (www.MonitorSaintPaul.com)
All online advertisements must be prepaid unless prior credit history has been established. Online ads are displayed on the Monitor website for a minimum of 30 days from the time they go live. Ads that rotate do so with a maximum of three other advertisements.
| # of TILES | DIMENSIONS | OPEN RATE (30 day increments) | 12-MONTH CONTRACT |
|---|---|---|---|
| 1 TILE | 150 pixels x 125 pixels (rotates) ad appears on all pages except event calendar | $35/month | $25/month |
| 2 TILE | 325 pixels x 125 pixels (rotates) ad appears on all pages except event calendar | $65/month | $45/month |
| 4 TILE | 325 pixels x 250 pixels (rotates) ad appears on all pages except event calendar | $120/month | $80/month |
| Calendar Sponsor | 825 pixels x 50 pixels (no rotation) ad appears above event calendar | $100/month | $70/month |
| Top Banner | 400 pixels x 100 pixels (rotates) ad appears on all pages except event calendar | $125/month | $85/month |
| Website Sponsor | 825 pixels x 50 pixels (no rotation) ad appears at very top of all pages | $150/month | $105/month |
Technical Specifications: 150 dpi, RGB color, jpg file
