In a world where we depend on our computers, phones, tablets and so much of our lives is run through screens and virtually, is there now more importance on the traditional ways of life? Trends have suggested people are more likely to respond and remember an invitation delivered in the mail as opposed to an email. Similarly, a conversation in person is more memorable than one on the phone or over email or text (or Zoom).
This thought reminds me of my comments back to people when they say, “The Midway Chamber still publishes a physical directory of businesses?”
This edition of the Monitor comes with a copy of our annual directory. Creating the publication is one of my favorite assignments of the year, as it is a time to reflect on the year and look forward to what is next. While this past year was not one most of us would want to repeat, it did feel good to memorialize it as a reminder of what we all went through.
Despite the struggles, we do see the light at the end of the tunnel for the pandemic and for many of the businesses who dealt with property damage during the civil unrest. The directory has been a reminder for me that things are getting better and that we can hopefully take lessons learned this past year and use them to help our lives going forward.
The directory also is an opportunity for us to let our community know more about the work we do, including events relevant to our members and committee work which helps us strive for our mission to “build a stronger Midway.”
But the most important part is a listing of our members. This gives you an opportunity to consider shopping local and become more acquainted with our business community. I probably use it more than anyone (it is my job, after all!) but I know I’m not the only one who keeps a copy on their work desk. Before I started working at the Midway Chamber and was a Frogtown resident, I kept my copy in my kitchen and would use it like the Yellow Pages. I encourage you to use it and discover new businesses. As we have been reminded many times this past year, supporting local and small business has become even more important and a great way to show your support for your community.
Also, find the directory online here.
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